OUR SERVICES
Focused on your target market
We are your fractional marketing department—many expert competencies available to your senior living organization at a fraction of the cost.
All Services
We are your fractional marketing department—many expert competencies available to your senior living organization at a fraction of the cost.
All Services
Our mission is to empower senior living organizations to connect with the families and individuals who need them most. By focusing on trust, transparency, and targeted messaging, we aim to make the decision-making process easier for families while helping our clients grow and thrive in a competitive marketplace.
We believe in integrity, compassion, and excellence in everything we do. Our work is driven by a deep understanding of the senior living industry and a commitment to helping communities thrive through authentic and effective marketing.
We help senior living organizations grow by creating strategic, compassionate, and results-driven marketing solutions. From branding and digital advertising to content creation and community engagement, we connect senior living communities with the families and individuals who need them most.
"The agility and flexibility of the SLM team set them apart from other agencies. Their ability to receive communication updates and roll with the punches during video shoots or campaign creation has made our partnership very effective."
With years of experience in the senior living industry, our team is committed to delivering results for the organizations we work with every day.
We take a holistic approach in marketing to seniors, addressing not only the creative design and asset productions, but also how that content will ultimately be used to convert impressions and clicks into occupancies.
That's why we create individualized strategic marketing campaigns for each organization we work with, tailoring our services to their specific requirements like assisted living, independent living, memory care, and so much more.
We maintain rigorous standards for creative quality and an adherence to industry best practices. We schedule regular quarterly reviews to ensure that we consistently deliver the highest level of creative content and ad campaigns to our clients.
Some of the most trusted senior living communities have developed a brand voice that immediately resonates with seniors and their families. A strong, recognizable voice creates trust, consistency, and connection, making it easier for prospective residents to feel at home even before they visit.
Jen Hiotis
March 13, 2025
Brand consistency ensures that all aspects of your marketing—from digital ads to in-person tours—align seamlessly. Whether someone visits your website, reads a brochure, or speaks to a staff member, the experience should reinforce the same welcoming and professional message.
Jen Hiotis
As we move into 2025, video content will continue to dominate the digital landscape. If your senior living community hasn’t fully embraced video marketing yet, here’s why now is the time to start.
Jen Hiotis
In this blog, we’ll explore the most important digital marketing metrics that senior living communities should track in 2025 to optimize their marketing efforts and drive growth.
Jen Hiotis
